Millennials are disrupting typical shopping patterns with mobile and social media in ways unimagined just a few short years ago. When it comes to learning about products, shopping news and sales, venerable television is a distant 6th for them, well behind social media and other forums.

Key findings include:

  • Millennials rank gift cards as the safest method of making online purchases.
  • 89 percent of millennial shoppers use smartphones to connect to the Internet on a daily basis.
  • 55 percent rely on social media as their primary source for shopping news and information
Download our guide, Millennials Disrupt Shopping: The new World of Connected Shopping for insights on how Gen Y and smartphones are influencing buying decisions. 


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About Hawk Incentives
Hawk Incentives, a Blackhawk Network business, is a leading provider of rewards and incentives to organizations across the globe, including many of the Fortune 500. We power an inspiring brand experience with proven delivery of customized rewards for consumer, employee, sales and channel incentive programs. Our expansive rewards portfolio includes multiple patents and industry firsts, including digital and mobile rewards. To learn more, visit
Millennials Continue to Disrupt Shopping