As the global leader in the right rewards, at the right time to achieve your business objectives, Blackhawk Network has the latest in global research to help your business succeed.
In collaboration with Aberdeen Research, we conducted a global study to understand the objectives, effectiveness and impact in the report: Next-Generation Promotions: Foster Customer Engagement & Maximise Marketing Effectiveness.
We reached out to a group of global marketing, sales, product and customer experience professionals, and took a deep dive into the effectiveness of using reward-based promotions versus discounts in 2021.
Some of the key findings include:
Reward-based promotion users enjoy greater marketing effectiveness and profitability, as well as superior annual performance improvements.
Improving sales lift and purchase frequency are top factors in choosing reward-based promotions.
Reward-based promotions are best for driving a positive customer experience, generating brand loyalty, and increasing customer lifetime value.
Interested in learning more about how your business and industry scored across in not only the Australian region, but globally? Fill in the form on this page to get the free report.
Complete the form to download the Aberdeen research Report today
When you’re ready to expand your digital payments capabilities, call Blackhawk Network at 1300.883.667.
About Blackhawk Network
Blackhawk Network delivers branded payment solutions through the prepaid products, technologies and network that connect brands and people. We collaborate with our partners to innovate, translating market trends in branded payments to increase reach, loyalty and revenue. Serving 28 countries, we reliably execute security-minded solutions worldwide. Join us as we shape the future of global branded payments.
Next-Generation Promotions: Foster Customer Engagement & Maximise Marketing Effectiveness