At Blackhawk Network, we've been helping businesses build thriving gift card programs for 20 years. We think they're great, obviously, but building a successful program from scratch can be a bit overwhelming. If your business is new to gift cards, you've just taken over a gift card program or you want to make sure your program has all the basics nailed down, Gift Cards 101 is for you.
Inside, you'll find invaluable information on:
Getting Started
Issuance
Fraud and Risk
eCommerce
Distribution
And Promotions
Gift Cards 101 breaks down everything you need to know to run a gift card program so you can get up to speed and get on with your day.
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About Blackhawk Network
Blackhawk Network delivers branded payment solutions through the prepaid products, technologies and network that connect brands and people. We collaborate with our partners to innovate, translating market trends in branded payments to increase reach, loyalty and revenue. Serving 28 countries, we reliably execute security-minded solutions worldwide. Join us as we shape the future of global branded payments.
 
 
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eBook—Gift Cards 101