The fourth annual NAPCO survey of leading gift card programs is here, and it's a broader look at how retailers build great omnichannel experiences around their gift cards. A focus on omnichannel programs has been building for a while, but 2020 turned those smooth, flexible experiences from a nice-to-have to a must-have. See what impact the COVID-19 pandemic had on the gift card world, how brands and shoppers reacted and what the increasingly digital future might look like.
2020 NAPCO Merchant Gift Card Evaluation:
• 100 merchants assessed
• 11 industry verticals
• 150+ criteria scored
• Online, in-store and on mobile
• See how leading brands run their gift card programs
Download the full 2020 NAPCO Research Merchant Gift Card Evaluation now.
 
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Blackhawk Network delivers branded payment solutions through the prepaid products, technologies and network that connect brands and people. We collaborate with our partners to innovate, translating market trends in branded payments to increase reach, loyalty and revenue. Serving 28 countries, we reliably execute security-minded solutions worldwide. Join us as we shape the future of global branded payments.
 
 
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Download: The 2020 NAPCO Research Merchant Gift Card Evaluation